Ori Inbar, Founder and CEO of AugmentedReality.org, delivers the keynote, "Augmented Reality Opportunities and Challenges: From Novelty to Productivity," at the October 2013 Embedded Vision Alliance Member Meeting. In this presentation, Ori explains how augmented reality (which relies heavily on embedded vision) is transitioning from a bleeding-edge technology embraced mainly by enthusiasts to a mainstream commercial technology with applications in diverse markets ranging from mobile devices to retail point-of-sale systems to enterprise and industrial systems.