The new partnership will help Imagination’s customers create power-efficient GPU compute solutions using industry-leading PowerVR graphics processors
January 06, 2015 11:30 AM Eastern Standard Time
NEW YORK–(BUSINESS WIRE)–Luxoft Holding, Inc. (NYSE:LXFT), a leading provider of software development services and innovative IT solutions to a global client base, today announced that it is partnering with Imagination Technologies, a global leader in multimedia, processor, communication and cloud technologies, to enable Imagination’s partners to create high-performance and power-efficient solutions based on a PowerVR graphics processing unit (GPU) with strong GPU Compute performance.
“Partnering with Luxoft will greatly benefit OEMs seeking to differentiate their products by deploying new multimedia and vision use cases that leverage the inherent low-power parallelism of their PowerVR GPU,” said Doug Watt, Imagination’s Multimedia Technology Marketing Manager. “Luxoft brings unique expertise in software development, which is helping our OEM partners realize the full potential of their existing PowerVR-based systems on chips (SoCs). We are delighted that Luxoft has implemented its advanced image and video enhancement technology, Pixerra, to leverage our PowerVR imaging framework for Android, achieving near optimal SoC performance and power-efficiency.”
“We are excited about our partnership with industry leader Imagination. This cooperation opens the world of possibilities for Imagination’s partners to further improve their product lines,” said Luxoft’s Vice President for Technology Services, Michael Minkevich. “The market demand for mobile computing is growing exponentially. PowerVR with a strong GPU Compute back-end helps to address the challenge of delivering superior image and video processing capabilities with low power consumption.”
Luxoft’s Pixerra is a large family of proprietary image and video processing solutions that produce a professional camera effect even on mobile devices. Limitations in the image signal processor (ISP) hardware feature set in many modern SoCs can be effectively resolved with Pixerra software video processing by utilizing OpenCL and GPU power. Pixerra drastically cuts the time-to-market cycle and brings premium video quality to mobile cameras. Pixerra IP includes GPU-powered HDR effect, digital video stabilization, temporal noise reduction, detail and structure enhancer and tone mapping features.
Luxoft will continue to invest in its line of products based on Imagination’s IP and is going to broaden its range to include areas such as Internet of Things (IoT), Automotive Computer Vision, Advanced Driver Assistance System (ADAS), as well as car human machine interface (HMI), and Connectivity. In addition to its prebuilt solutions, Luxoft offers a wide range of high-end software development and customization services.
About Luxoft
Luxoft Holding, Inc. (NYSE:LXFT US) is a leading provider of software development services and innovative IT solutions to a global client base consisting primarily of large multinational corporations. Luxoft’s software development services consist of core and mission critical custom software development and support, product engineering and testing, and technology consulting. Luxoft’s solutions are based on its proprietary products and platforms that directly impact its clients’ business outcomes and efficiently deliver continuous innovation. The Company develops its solutions and delivers its services from 18 dedicated delivery centers worldwide. It has over 8,100 employees across 22 offices in 14 countries in the North America, Mexico, Western and Eastern Europe, and Asia Pacific. Luxoft is incorporated in Tortola, British Virgin Islands, has its operating headquarters office in Zug, Switzerland and is listed on the New York Stock Exchange. For more information, please visit http://www.luxoft.com.
Contacts
Luxoft Holding, Inc.
Alina V. Plaia, +1 212-964-9900 ext. 2404
Vice-President, Global Communications
[email protected]
or
Patrick R. Corcoran, +1 212-964-9900 ext. 2453
Manager, Public Relations
[email protected]
