Mark Fitzgerald, Director of Autonomous Vehicle Service at Strategy Analytics, presents the “Embedded Vision in ADAS and Autonomous Vehicles: Navigating the New Reality” tutorial at the September 2020 Embedded Vision Summit.
In this presentation, Fitzgerald presents market forecasts for vision technologies in automotive advanced driver assist systems (ADAS), and explores the applications and industry forces that are driving camera fitment in vehicles. He also examines the unprecedented changes unfolding in the automotive industry – with long-standing vehicle architectures and business models under threat – and assesses the impact of COVID-19 on the industry.
Fitzgerald explains the influence of government mandates on the ADAS market, including the three generations of driver monitoring systems. Finally, he highlights what is most important and what is at stake as the automotive industry transitions to higher levels of ADAS and autonomous systems.
See here for a PDF of the slides.
