This blog post was originally published at Qualcomm’s website. It is reprinted here with the permission of Qualcomm.
Our mission is to deliver intelligent computing everywhere. We have an amazing suite of products, and while you may be familiar with the Snapdragon brand portfolio, you may not know that we have a whole suite of products outside of Snapdragon. We thought it was time to bring a unique identity to this product portfolio and clearly articulate the value proposition for customers.
It’s my pleasure to introduce Qualcomm Dragonwing, a new brand portfolio that marks a significant step in our journey to empower businesses to scale to new heights.
As we continue to diversify, the core components of our platforms and solutions — AI, computing and connectivity — are relevant to more industries than ever before. From industrial robots to cameras, to industrial handhelds and drones, and more, this portfolio deserves a brand identity worthy of the technology innovation delivered across categories.
Dragonwing, however, isn’t just a name; it’s our promise to drive transformation and elevate industry growth.
Accelerating industrial innovation and growth in the digital age
In a world where companies face the daunting challenge of transforming and growing with new technologies and digital systems, the Dragonwing portfolio empowers company growth, productivity and competitiveness — at a global scale.
The Dragonwing brand represents our industrial and embedded IoT, networking and cellular infrastructure solutions. Leading edge AI, high-performance, low-power computing and unrivaled connectivity are built into custom hardware, software and service offerings designed for speed, scalability and reliability. With Dragonwing products, companies can unlock smarter decision-making, increased operational efficiency and faster time-to-market. This is crucial for industries like energy and utilities, retail, supply chain, manufacturing and telecom, enabling businesses to expand into new opportunities, extend their competitive edge and win in evolving markets.
An industrial-oriented brand
The name ‘Dragonwing’ and its stylized dragon icon symbolizes ascension, power and acceleration. The brand’s color palette includes an influential purple, which fuses Qualcomm’s innovative blue and Snapdragon’s bold red.
Together, Dragonwing and Snapdragon create a strong, purpose-built portfolio, strengthening our leadership in both consumer and industrial segments.
We know the future of technology because we create it. With Dragonwing, we help businesses take a leap and accelerate their digital transformation with speed and confidence.
For product details and additional information, go to qualcomm.com/dragonwing. The Dragonwing brand will make its debut at MWC (March 3-7) and Embedded World (March 11-13). Be the first to see products powered by Dragonwing and witness the digital transformation of industries.
Don McGuire
Senior Vice President and Chief Marketing Officer, Qualcomm Incorporated
