Ian Riches, Vice President of the Global Automotive Practice for TechInsights, talks with Junko Yoshida, Editor-in-Chief of the Ojo-Yoshida Report, for the “ADAS: What’s Working and What Isn’t?” interview at the May 2023 Embedded Vision Summit.
This engaging onstage interview delves into the latest developments and most important trends in advanced driver-assistance systems (ADAS). Junko Yoshida, one of the foremost reporters covering ADAS, interviews Ian Riches, a top expert on ADAS markets and technologies. Together, they explore what’s working in ADAS and what isn’t, and why—from both the technology and market perspectives.
Yoshida and Riches also share their perspectives on where the industry is heading, where the biggest opportunities lie and what important challenges remain to be overcome. This insightful conversation offers a unique perspective on the future of ADAS and its impact on the automotive ecosystem.
