Durga Peddireddy, Director of Product Management at FotoNation, demonstrates the company's latest embedded vision technologies and products at the January 2017 Consumer Electronics Show. Specifically, Peddireddy demonstrates the company’s biometric solutions; iris and facial recognition technologies. Semi-autonomous and fully autonomous cars that authenticate the driver by scanning the driver’s iris are close to being a real-world reality; from key, to key-less to key fob to using your own physical features to authenticate you as the owner of the car. Additionally, imagine a future when a car or truck can alert the driver whenever the driver’s eyes start to close. How many lives will be saved through widespread adoption of advanced driver monitoring systems?