Heinz-Peter Beckemeyer, Director of Automotive Systems at Texas Instruments, gives an overview of the company's demonstrations of its latest embedded vision technologies and products at the January 2018 Consumer Electronics Show. Beckemeyer discusses how TI accelerates the driving experience by providing system-level innovation, scalability and the safety expertise to get customers on the road faster. TI delivers innovative products in advanced driver assistance systems (ADAS), infotainment and digital cockpit, hybrid/electric vehicle, body electronics and lighting systems to enabling you to deliver the next-generation of safer, highly connected and greener vehicles.