Consumer Willingness to Pay for ADAS Remains Modest as Interest Rises Sharply
BOSTON, July 21, 2015 /PRNewswire/ — A recent study from the In-vehicle UX (IVX) group at Strategy Analytics (www.strategyanalytics.com) surveying consumers in the US, Western Europe and China, has found some changes in consumer interest for advanced driver assistance systems (ADAS) which could highlight potential market shifts in the near future. After years of hesitance, […]
Consumer Willingness to Pay for ADAS Remains Modest as Interest Rises Sharply Read More +