Edge AI and Vision Product of the Year Awards

Best Practices for Winning a Product of the Year Award

  • Review the Awards website. Key topics to understand include:
    • Eligibility – Make sure your product meets these mandatory requirements
    • Categories – Select the category that best fits your product
    • Evaluation Criteria – Understand the criteria used to score your entry
    • Contest Rules and FAQs – Review the FAQs for helpful tips
  • Download the worksheet by clicking “Enter Today” and selecting either PDF or Word format
  • The worksheet contains the six questions on the entry form which are scored by the judges
  • The questions are directly related to the four evaluation criteria
  • To maximize your score, you must answer all six questions
  • Of the six questions on the entry form, three are technical and three are marketing related
  • Recruit your technical and marketing colleagues to help answer the questions
  • Share the worksheet with your colleagues, draft the responses and review as a team

 

  • The judges are business savvy and technical experts
  • For each of the six questions, provide a response that you would give to an engineer
  • Use clear, concise and quantitative language 
  • For the technical questions, avoid using text from your marketing collateral
  • Stay focused on the product you are submitting and do not refer to other products in your portfolio
  • Question 1: Innovation Overview
    • Use concise, technical and quantitative language
    • Avoid copying content from your marketing website
    • Provide clear description of how your product compares to competitive alternatives
    • Highlight the features that are UNIQUE from your competition

  • Question 2: Innovation Details
    • Be sure to address the UNIQUE features of the submitted product
    • Technical deep-dive of your UNIQUE product features
    • Attach the optional files (e.g. real benchmark results) and video (e.g. product overview)

  • Question 3: Differentiation
    • Name your primary competitor
    • Stay focused on the product you are submitting and do not refer to other products in your portfolio
    • Be quantitative. Avoid using generic terms like “high performance”
    • Providing actual benchmark results is good

  • Question 4: Customer Benefits
    • Be sure to address the UNIQUE benefits of your product
    • Describe what your product enables your customers to do that they could not do before the availability of your product

  • Question 5: Customer Testimonials
    • To maximize your score provide testimonials from your customers
    • Testimonials can be either attributed or non-attributed
    • Note that testimonials are not published by the Alliance and are only used internally by our judges
    • Refer to the FAQs to see guidance on writing a non-attributed testimonial

  • Question 6: Market Impact
    • Where possible, provide multiple links (not just one) to press coverage and articles
    • The best articles are those that highlight your key differentiators
  • Save money by submitting prior to the expiration of the early-bird price
  • Submitting early provides more time for us to review your entry and provide you with feedback

Here you’ll find a wealth of practical technical insights and expert advice to help you bring AI and visual intelligence into your products without flying blind.

Contact

Address

Berkeley Design Technology, Inc.
PO Box #4446
Walnut Creek, CA 94596

Phone
Phone: +1 (925) 954-1411
Scroll to Top